Shave ice units sold for.25 (small.75 (medium).25 (large) per unit. In interviewing the current owner, he indicated that during his first year in business he was selling 200 units per day. Research in San diego, california revealed that shave ice is sold along with other products. Several businesses in Mission bay sold shave ice with prices ranging from.79 (small.99 (medium) and.39 (large). In terms of licuados, prices were.79 (regular) and.15 (large). Research conducted in Honolulu, hawaii, showed that in some locations, shave ice sold as high.00 for a regular size. However, the majority of sno-cones were sold by the flavor and not necessarily by the size.
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Shave ice is similar to a mexican favorite called raspado, but because it is softer and tastier, it is preferred over raspados. Shave ice has a low food cost and is easy words to prepare, which keeps speed-of-service at optimum levels to keep up with high-traffic volumes. Ice Dreams will be easy to maintain and clean. Shave ice is a product that has yielded a considerable profit in terms of cost to produce.16. Shave ice is an ideal product for the health-conscious consumer. Market research conducted in El Centro did surface one raspado (sno-cone) business on a small scale called "Snow Shack" located on State Street. Snow Shack consists of a small trailer that accommodates only one employee. Sno-cones are sold in cups at prices ranging from.00 (small.25 (medium).50 (large). Sno-cones were also found to be sold at Garcia's food Market and Wal-Mart. Each sold snocones in one regular size.00 each. Research conducted in Bullhead City, arizona noted that the Sno biz dealership only sells shave ice as their primary product.
Ice Dream's shave ice meets the quality required by these customers since it will also cater to the large latino population in El Centro with its Mexican flavored syrups. Industry Analysis One of the best-known shave ice businesses is Sno biz shave ice under the parent company of Crystal Fresh, Inc. Dealerships such as Sno biz have demonstrated the success and feasibility of selling shave ice. The Sno biz dealership has been in existence for shredder the last 11 years with over 3,000 individual dealerships throughout the United States. Sno biz syrup products are also sold in Wal Marts throughout the country. While no Sno biz dealership currently exists in California, sno biz products are sold at the san diego zoo, lion country safari, and the san diego military base with great success. The potential success for selling shave ice is attributed to the following: Compared to other food service products, Ice Dreams will be a relatively simple business to operate.
The other segment obviously includes those that prefer frozen ice products. Shave ice products are ideal for today's health-conscious consumers. They boast no fat, no cholesterol, and are relatively low in calories. Ice Dreams book will target all segments of El Centro's population: children, teenagers, and adults. The hispanic population will be of special interest since it comprises 65 of El Centro's total population. This population will be targeted with Mexican flavored syrups and licuados. Target Market Segment Strategy Ice Dreams will target the low- to mid-income consumers who want to have a high quality dessert for moderate prices.
El Centro is also referred to as the "center of opportunity" with benefits created by the north American Free trade Agreement (nafta) becoming one of southern California's most promising new commercial/industrial areas. El Centro is accessible via interstate 8, State highway 111, and State highway 86, where Ice Dreams will be located. Shave ice is an ideal business for El Centro given the potential market segment, location, and climate. Utilizing averaged priced units (1.25) for shave ice and other products to be sold, the shave ice business has the potential market of 104,446 gross sales by the third year of operation. Market Segmentation According to Advertising Age (September 1995 premium ice cream and frozen yogurt products are losing market share to mid-priced and other frozen dessert products. Information Resources reported that frozen ice products comprised a third of the.4 billion ice cream category for the year ending may 21, 1995, generating 717.7 million,.3 from the previous year. Based on this information, it is anticipated that the frozen dessert market can be divided into two customer segments. The first segment prefers premium ice cream and frozen yogurt products.
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Other products will include soft drinks in three flavors: coke, diet coke, and Sprite, and licuados in three flavors (strawberry, banana, and mango). Competitive comparison no other business in El Centro specifically caters to the shave ice market on a large scale. It is anticipated that prices will be competitive with other businesses that sell shave ice on a smaller basis. Sales Literature sales literature to be distributed surgery to the general community will include fliers, advertisement in the local newspaper ( Imperial Valley press and other print media. Sourcing Ice Dreams will purchase products from Crystal Fresh, Inc.
Which manufactures and distributes high-quality syrups and ice shavers. All equipment and supplies are available through a regional distributor. Mexican flavored syrups will be purchased in Mexicali, baja california, mexico. Future Products It is anticipated that 10-15 additional syrups will be added, such as Spearmint, Black Cherry, cinnamon, Blueberry, peach, red Apple, tutti Frutti, coconut, cola, green Apple, tangerine, and Vanilla. Also, future products to be sold will include ice cream in vanilla and chocolate flavors. Market analysis summary el Centro is geographically situated at the junction of major east-west and north-south transportation routes.
Detailed information follows regarding permit requirements, equipment, construction costs, and land improvements required to open this new business. Start-Up Plan, start-Up Expenses, consultants 100. Insurance 1,200, other 34,710, total Start-up Expense 36,010, start-up assets needed start-up Cash Requirements 10,000 Start-up inventory 1,325 Other Short-term Assets 675 Total Short-term Assets 12,000 Long-term Assets 4,000 Total Assets 16,000 Total Start-up Requirements 52,010 Left to finance 0 start-up funding plan investment Investor. According to a study by cal Trans ( Traffic Volumes, 1995 approximately 48,300 vehicles pass through this location on a daily basis, making it an ideal location for business. The majority of traffic enters and exits via imperial avenue and fourth avenue traveling through Highway.
A 240-square-foot drive-through facility will be built on privately owned commercial property, which will also include parking facilities, landscaping, and a small sitting area. Other major businesses located on Highway 86 include carl's., roberto's Restaurant, la fonda restaurant, raging Bull Restaurant, China restaurant, donut Shop, Steak house, big John gas station, recreation Center, and several motels. The appendices provide additional information on the company facilities, a tentative plot plan, and highlights of the traffic study conducted by cal Trans. Products main products to be sold through the Ice Dreams business will be shave ice topped with tropical and Mexican flavored syrups in three main sizes: small, medium, and large. Other products will include three soft drinks (Sprite, coke, and diet coke and licuados. Product Description One major product will be sold through Ice Dreams: shave ice topped with tropical and Mexican flavored syrups. Twenty different tropical and Mexican flavored syrups will be sold and include the following: Wild Watermelon, pina colada, pink lemonade, guava grape, cherry jubilee, root beer, kiwi, strawberry, blue bubble gum, Orange mango, raspberry red, luscious Lime, bodacious Banana, tamarindo, jamaica, hortacha, melon, papaya, manzana.
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Two-way traffic on Highway 86 averages 48,300 vehicles on a daily basis. Company summary, ice Dreams will be known for selling shave ice with database 20 different tropical and Mexican flavored syrups to children and adults in El Centro, california. Other products will include soft drinks and licuados. Ice Dreams will be owned by Ofelia. Arellano dates as a sole proprietorship. Start-Up Summary, start-up costs will be approximately 52,010, which will include facility construction, including sidewalks, parking, inventory, mandatory city permits, and other expenses associated with opening this business. The start-up costs will be financed through a loan.
To sell 20 different tropical and Mexican flavored syrups. To sell other products such as soft dissertation drinks and licuados. Mission, ice Dreams will produce and sell shave ice with 20 different flavored syrups, soft drinks, and licuados to consumers in El Centro, california. Retail customers will be in the low- to midrange income bracket, and will span in age from children to adults. Keys to success, the keys to success are that: This will be the first business of its kind in the city of El Centro, california. This business will be located on a major city highway, next to several housing developments, the city pool, near schools and parks, and along a major restaurant and motel strip. Product quality will include a large variety of tropical and Mexican flavored syrups. Business has the potential for expansion into other Imperial county communities. The city of El Centro experiences warm to hot weather approximately seven months of the year.
The snow is then placed in a bowl or cup and filled with high quality tropical fruit flavors. Because the snow is so soft the syrup is held within its tender texture versus settling to the bottom like traditional sno-cones. Since the syrup is absorbed into the snow, it must be eaten with a spoon instead of a straw. Because shave ice is so tender and made with the thickest, best-tasting tropical fruit flavors, it is a preferred treat of adults and children of all ages and ethnic backgrounds. A drive-through business will be built on privately owned commercial property on Highway 86 (Adams avenue) in El Centro, california. Other products which will be incorporated into the business including beverages (soft drinks and licuados). Our business objectives are: to construct a drive-through building (12' x 20 on existing privately owned commercial property (50' x 120. To produce a net profit of at least 50,000 by the third year of operation.
Shave ice is the hottest new dessert since frozen yogurt. Shave ice is heating up rapidly and shows no sign of cooling (Crystal Fresh, Inc., 1995). Shave ice has been around for many years, beginning in Asia, then becoming popular in Hawaii. People would shave ice by hand, creating a cold, flaky snow. Then they'd top it paper with fruit juices to create a refreshing treat. Something this good couldn't remain a secret. In recent years, the taste for shave ice has spread all over the world.
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S, amazon Web Services (aws mango, clodo, selectel,. Advertise here, ice dreams 12700 Maria. El Centro, ca 92244, this plan does an excellent long job of touting the location of the proposed small business as a key to success. High exposure due to automotive and pedestrian traffic, a climate-suited product, and a business shaped to the neighborhood's preferences assure prospective lenders that this venture will have every opportunity to succeed. This plan was compiled using Business Plan Pro, by palo Alto software. Company summary, products, market analysis summary, strategy and implementation summary. Management summary, financial plan, executive summary, ice Dreams will sell shave ice as its primary product in addition to soft drinks and frosty latin drinks called licuados.