Life style: - Active achiever, pleasure seeker, values, beliefs, etc. Does the life style of a consumer determine whether or not they purchase your product? Personality: - Introvert, extrovert, highly determined, authoritarian, sociable, motivated, etc. Does the personality of a consumer determine whether or not they purchase your product? For additional information, on segmentation and identifying your customers, please refer to the section entitled ". Who are the End Consumers of your Product or Service ". For an example of, j b incorporated's Customer Profile, please click here.
Section of the, business, plan, business, plan
Religion: - Catholic, Protestant, jewish, other. Does the religion of a customer save determine whether or not they purchase your product? Race: - Oriental, black, white, other. Does the race of a customer determine whether or not they purchase your product? Nationality: - American, canadian, germany, italian, european, British, Scandinavian, latin American, japanese, chinese. Does the nationality of a customer determine whether or not they purchase your product? Psychographic Segmentation Variables: In Psychographic Segmentation, customers are divided into groups based on their social class, life style and personality. Below depicts examples of Psychographic Segmentation Variables. Social Class: - Lower lowers, upper lowers, lower middles, lower uppers, upper uppers. Does the social class of a customer determine whether or not they buy your product? If so, what social class will most likely purchase your product?
Is income a major issue? Occupation: - Professional managers and officials, business owners; clerical workers, craftspeople, farmers, homemakers, unemployed, retired, for students. What occupation will most of your customers hold? Is their occupation a major issue? Education: - Pre-school, grade-school; high school not completed; graduated high school; some university; graduated university, masters degree, phd. What education level will most of your customers have? Is education an important factor?
If sex a major issue? Family size: - 1-2, 3-4, 5-6,. Is family size a major issue in the purchase of your product? If so, what is the ideal family size? Family Structure: - young single with no kids, young married with no kids; young married with youngest child under 5; young married with youngest child 5 or over; older married with children; older married with no children; divorced, single; etc. Does the family structure have an effect on whether your product is purchased? Income: - Under 10,000, 10,000-14,999, 50 000 and over. What Income level will most of your customers fall into?type
Density : - Urban, suburban, rural. Demographic Segmentation Variables: Demographic Segmentation Variables are most often used to develop a customer profile. Demographic Segmentation divides the market into groups based upon variables such as age, sex, family size, income, education and. Below depicts examples of Demographic Segmentation Variables. Which Variables apply to your particular product(s business/customers? Age: - under 5, 5-10, 11-15, 16-19, 20-35, 36-49, 50-64,. What groups are most likely to buy your product? Sex: - Female, male, both Sexes. What sex will more readily purchase your product?
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The second component of the marketing section outlines your write Customer Profile. Knowing the characteristics, attributes, behaviors, and traits of your customers is extremely important to the success of your business. Experts suggest that three segmentation variables may be used to help entrepreneurs define or predict who their customers will be, namely; Demographics, geographics, and Phychographics. Determine which variables relate to your business and potential customers. Geographic Segmentation Variables: geographic Segmentation is used to identify specific regions, city sizes, and densities.
What regions will your customer live in? What is the city size of these regions and how many people are in your target market? Will you focus your marketing efforts only in urban areas, suburban areas or rural areas? Below depicts examples of geographic Segmentation Variables? Which Variables apply to your particular product(s business? Region: - Eastern us, central us, western us, canadian Prairies, Ohio, utah, Ontario, etc. City size: - Under 1000, 50, 100,000-199,999, 200,000-299,999, 300,000-399,999, 400,000-499,999, over 500,000.
As you might suspect, the structure of the marketing section varies from business to business and from entrepreneur to entrepreneur. In our discussion, however, we will introduce you to a format that is most often used by business plan writers. This is not to say that you can not deviate away from the suggested structure, because you can. The marketing Section generally consists of four main components; namely, the market Description, the customer Profile, the competition, and the marketing Plan. Below separately discusses each component; beginning with The market Description. Component 1 - market description, the market Description describes your market in terms of size, value, history, recent growth trends and anticipated future growth.
If there are any major barriers or obstacles that will effect your entry in to the industry, they too should be discussed. If you have not yet identified, in your business plan, the industry's key success Factor's or Driving Forces, be sure to address them under your Market Description. Many business owners and aspiring entrepreneurs experience difficulty when searching for Industry information. Much of the industry information can be found in trade publications, business magazines, from marketing firms, through the chamber of commerce, from the Small Business Administration, through Business Service centers, over the Internet, from suppliers, and. For an example of, j b incorporated's Market Description, please chick here. Component 2 - customer profile.
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We duplicate our success within almost any industry and this is why: Were open-minded about the industries within which we work - we are first and foremost recruitment and staffing specialists. We are confident that we can apply our skills to most markets because of two major reasons. Stellar Proven Track record. The specialized recruiters we have handpicked are professionally trained from a technical background and are the finest in their area of expertise. We have these recruiters work in specialized Recruiting teams which only focus on their forte. Our team is simply the best! A successful placement whether its temp or perm, 1 or 1000 is our fix! Marketing section of the business plan. The purpose of the marketing section of the business plan is to convince summary readers that your business or planned venture provides a great opportunity.
We don't send more than five resumes for each job and each resume we submit is of someone we are confident can do the food job and fit in with the companys culture. Our aim is to send a select choice of resumes for the clients to shortlist and interview two or three, from which a placement is made. Focused on delivery, not sales, staffing Specifix is very much a delivery company, not a sales company. Where other recruitment companies would immediately suggest hiring new people, were good at helping customer's identify the root of a staffing problem before we even think about what the most effective solution will. Less of the hard sell, more of the hard results. Were not a hard-selling company. Our culture is one of solving problems. We aim to provide better solutions to our clients. Our clients tell us that were one of the few recruitment and staffing companies that actually listen to and understand what theyre looking for.
us to develop an enviable rapport with our clients. Our clients trust us, because theyve seen that were not just focused on placing candidates but on solving resourcing issues. Able to find the right people quickly. Although we have an extensive network of potential candidates, we often solve resourcing issues by working closely with our more immediate network people who love working with Staffing Specifix and are not only happy to put themselves forward, but also actively recommend friends and colleagues. Its worth remembering that, typically, the best people arent looking for new jobs, so the most effective person may not be found on even the most up-to-date cv database. We dont waste our clients valuable time. We dont waste clients time by sending them bodies to fill their temp needs. When its a long term or permanent placement, we dont send dozens of resumes, or resumes of people who arent suitable for the job.
Sometimes its the right way; sometimes there are other ways to father's achieve a better result. Thinking in this way is just one example of how we offer a significantly better value to both our clients and our candidates. Our core values and business objectives. At Staffing Specifix, we have a very strong focused vision. We want to: Ensure that we always have a clear and concise understanding of our clients needs. Create and maintain real lasting partnerships with our clients, based on two-way trust and integrity. Deliver services which are based on defined processes and provide benefits that can be measured, both in terms of quality and improved business performance. Provide win/win solutions for our clients and candidates. We use these values and objectives as a way to measure the performance of our business and the performance of all those within.
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We strongly believe that its time for recruitment and staffing companies to change and offer clients whats really needed, not what they happen to sell. Working with a recruitment and Staffing Firm like staffing Specifix that is Innovative, out of the box, sophisticated, with a splash of Old World Values gives you an edge. Because we always have the finger on the pulse of the market. We offer a service "Experience" that is superior and unmatched, with extensive knowledge and highly desired consultants which work essay in Specialized Recruitment teams that are simply the best. So, whether you're adding to your already successful team or putting together the very best team of employees a company can have, one employee or 1000, we will deliver. Our integrity, initiative, professionalism and passion for what we do shines through the very moment you connect with. The bonus is we are really fun to work with too! Here at Staffing Specifix, we do not like to be thought of as being just a recruitment and staffing company. To us, finding and recruiting people is just one way to solve a staffing issue.