A training presentation get people involved in appropriate activities. Watch the body language The key mistakes made by inexperienced presenters are: Shuffling from side to side Playing with pens, watches, or anything youre holding Staring at a single point or at the back of the room Equally, its poor etiquette to look at the. You should know the content, and even if you do not, use confidence cards for guidance. Remember you are your best visual aid in making presentations interesting (or not). Thanks to Chris Gallagher, director of Sales training at Upfront Business development. . keep it short and snappy Try to make the presentation as visual as you can. Keep the presentation short and punchy.
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make sure that you know in advance how much time you will have and plan your presentation accordingly. Create interest peaks In a standard presentation of 40 minutes in length, your audience will be at their most attentive in the first 10-12 minutes, and last. This is because people drift off during presentations which are heavy in content, visually dull, or poorly presented. To counter this it is important to kullu continually keep your audiences attention by offering new, interesting stimuli in terms of content and delivery. Good methods of achieving this are: Anecdote people like to hear a good, relevant story. quot;s It is common to open and close presentations with"s that make an important point related to the presentation title, or to inject some humour. Jokes On that very subject, jokes can keep audience energy high, but only if they are tactful, relevant to the presentation and funny. Dont stop and wait for rapturous applause, because if it isnt forthcoming you will look very silly indeed. Video or film Changing the media you use will inevitably re-engage those lost during the presentation. Using different presenters a single person for a long time period can become dull. If its realistic, and assuming both are good presenters in their own right, this can help to keep a longer session more engaging Activities Its said you remember 10 of what you hear, up to 80 of what you hear, see and actually experience yourself.
do not overuse words and bullets The rule of thumb here is that if I can present or read the content barbing of your presentation without you being there, then it is a poor presentation. . Only rely on key phrases or topic headers. Additionally, a 30-slide powerPoint with nothing but bullets on it will bore your audience to sleep. . Embed interest peaks into your presentation (see below). do not under use or over use animation Often people feel the need to over use animation, which can become distracting and over the top. . Equally, dropping an entire slide into view means that the audience will inevitably read ahead of where you want them. Bring each salient point in as required. Dont rush through your content In sales presentations, if the client reduces the time you have to pitch, do not rush through a one-hour presentation in fifteen minutes. . Discuss the most salient points or re-appoint to another time. .
Pitching this wrong can create a barrier to building rapport with your audience. Chris Gallagher In terms of venue, the size obviously needs to be appropriate to the number of expected attendees. Ensure that you know exactly what technology is available to you and take what you need to bring with you. have a back-up plan A decade ago this meant having printed copies for all your audience. Now its more likely to be a laptop and usb to store your presentation content. make the presentation visually interesting In an ideal world, flash should be used, but this can be impractical if you need to edit your presentations paper frequently (e.g. Sales where powerPoint will suffice. . That said, you can easily embed a mini flash presentation within an otherwise editable presentation driven by some small headers on the front page, alongside your company logo (typical headings could be testimonials, financials, and proposal for a sales presentation). .
Theres nothing worse than visually monotonous slides crammed full of tiny text, accompanied by the dread phrase you probably cant read this, but that says These points need to be illustrated by some eye-catching and relevant imagery, which can easily be found affordably on reputable. Also watch out for copyright issues unless images have been secured from a reputable stock website like istockphoto which manages image rights and legally guarantees its imagery, you could be misusing someone elses intellectual property. If youre feeling more adventurous, you could branch out and include stock audio and video clips too! Thanks to kelly Thomspon, ceo of iStockphoto. Understand your audience and venue things to consider are: Who are the people attending your presentation? How many will there be, and from what backgrounds? How will your audience be dressed, and expect you to dress (ideally the presenter should be aligned in appearance to the audience. In large corporations, shirt and tie is the norm. In Marketing communications, its more likely to be smart casual for example).
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Ultimately you need to earth make sure you give yourself the opportunity to make the inevitable mistakes in rehearsal and not in front of the real audience. Also note that rehearsing in the taxi on the way to the client doesnt count! Get a hand-held presenter. Good delivery is about control of yourself, your slides and the audience. For less than 35 you can buy yourself a hand-held clicker that allows you to advance and blank the slides at will without needing to ask someone to do it or breaking connection with the audience beloved by going to the.
These devices make you look polished and professional for less than the price of your train fare to get to the pitch! Thanks to Steve robinson, md of Sales Engine. . Use nice images to improve your presentation. Kelly Thompson, the most effective presentations have a strong visual element to keep their audience engaged, and its often best to keep on-screen text to a minimum. Its easiest to convey the bulk of the information orally, using text to summarise the content in the form of a few key pointers.
Garr reynolds of Presentation Zen fame calls this sort of presentation a slideument, basically a marriage of slides and document. . Horrible phrase but it sums up the requirement rather nicely. So a word to the wise dont try and cover both bases with the one presentation. . Its a compromise and your audience deserves better. Thanks to simon Morton at eyeful Presentations. .
does your presentation meet the brief? The story you would like to tell and what the client wants from your presentation may very well be different. Weve seen a number of presentations pulled together in a peak of excitement that look great, flow nicely but completely miss the point! Steve robinson, once youve written your storyboard (on paper, please!) go back to the original brief you were given and make sure you are still ticking all their boxes. . Its easy to get carried away in the excitement of creating your own unique messages and forget the specific requirements of your audience. Remember, the presentation is for them, not you! Rehearse, rehearse, rehearse, it doesnt matter how strong your presenting team are, they need to do multiple rehearsals of a pitch before delivering for real. We always suggest a minimum of 3 fully timed run-throughs to ensure everyone is slick, co-ordinated, keeps to time and can deliver without having to resort to notes all the time. Bring in external people to act as critical friends and highlight areas that need tightening. .
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The thinking is that for the slides to make any sense without the presenter, they need to have a lot of text on them. . Trying to address two completely different requirements with one slide deck is a recipe for disaster or, at best, a very mundane presentation. The reasons are simple: The Presentable Presentation this should be as gender free of text as possible, using images, animation and key facts to support the presenter. . At no point should it act best as a teleprompter to the presenter (or audience!) its role is that of supporting material to the star of the show, the presenter. The readable Presentation this can be a lot wordier and go into a lot more detail. . Because the star of the show, the presenter, is no longer there to guide the audience. . As such, the slides go from being the support act to being the main draw.
Plan your sales presentation on paper first. Stepping away from the powerPoint screen and planning your sales presentation on paper is immensely powerful. . we call this process storyboarding and it uses many of the same techniques used in Hollywood for essay building a strong and coherent story structure. Simon Morton, by building your structure out in paper, youll be able to see the key sections of your presentation coming together (think of your sales presentation as a series of acts each linking and building on the previous one) and spot any areas. It will also highlight where youve gone over the top for example, does your audience really need 15 slides about you and your business?! . Their interest is more likely to be focused on how you might be able to solve their problem. Oh, and it will hopefully also stop you thinking in bullet points! develop two sales presentations one to present, one to leave behind. One of the best excuses we hear for overly wordy slides is that the audience need to take a copy with them after the presentation. .
it easily displays its value. . Also, a relevant demo helps your sales leads grasp the key benefits your product can deliver to them. So, incorporate a concise, relevant demo of your product or service to the audience and capture the sales you might have otherwise foregone. Thanks to joe at m. . Dont read off the powerPoint! We can all read the details of the powerPoint; utilise the powerPoint as a reference on what you wish to communicate to your audience. Keep it engaging and fresh! Thanks to hotel Goddess. .
The problem with this is that it does not hold the attention of your leads; they need an interactive presentation, not a speech. To make a sales presentation interactive, you simply encourage your leads to ask questions throughout the presentation, instead of waiting until the end. . by doing this, you make them feel that you are interested in what they have to say, and thus, they will business be in a more open to buy mentality. By giving an interactive presentation instead of a speech, you earn credibility with your leads and will more effectively answer any doubts or issues they may have. Incorporate a concise, relevant demo of your product or service. Many sales audiences are very sceptical about a new product or service being presented to them. This is even more true when the product or service is provided by a brand that they do not recognise.
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We asked the presentation community for their top tips when conducting a sales presentation. These shredder will hopefully give anyone reading the article the confidence to achieve a better presentation as a result. Read on to find out the best sales presentation tips. Focus on the benefits, not the features. For an effective sales presentation, spend the bulk of your time communicating the benefits of the product or service and concentrating less on the features. The fact is that people are much more interested in what a product can do to help address their needs than they are in learning about an extended list of product features. . For example, tell your audience how a products technology will make their lives easier and save them time, instead of simply telling them details about the products groundbreaking technology. make it an interactive presentation, not a speech. When delivering a sales presentation, we are often tempted to ramble on and make a very boring speech out of the presentation.