He then defines the strategies that bring the online channel mix to the clients overall communications plans. Prior to joining Slack and Company, rich was the chief technology officer of OgilvyOne/ OgilvyInteractive and director of technology for ddb digital. At both of these agencies, rich developed award-winning technology solutions and Web presences for companies like ameritrade, arthur Andersen and Anheuser-Busch. Jaeschke with more than 25 years of experience in the field of corporate finance, bob jaeschkes diverse resume extends beyond that of the typical chief financial officer to include human resources, strategic business writing and organizational reconstruction. As Slack and Companys cfo, bob tracks the day-to-day financial activities of all clients and provides client team leaders with expert financial advice as they plan their yearly budgets. Prior to joining us, bob was cfo at five major professional service companies in the Chicago area, most recently kelley, scott and Madison. While there, he headed up the accounting, finance and treasury functions of this 100 million media strategy and placement company.
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Kelley leads and collaborates with our clients through the whole foundational process, from research and touchpoint identification to company values creation and employee engagement—all the way to naming, positioning, messaging and visual identity. Working from the inside out, kelley helps multidisciplinary client teams launch, activate and deepen the meaning of brands through integrated marketing communications efforts with both employees and marketplaces. Kelley has been involved recently in naming, creation of brand fundamentals and activation for ge and the ge predictivity brand of Industrial Internet solutions; the brand launch and activation of Ingredion, which is the new name of the former Corn Products International and National Starch;. She also has worked with such clients as the Association of Equipment Manufacturers, Scot Forge, brandmuscle, edwards Wildman, dairy management Inc., ebay, rim, at t, usg framing, tellabs, nabisco, dean foods, The nutraSweet Company, illinois Power and ServiceMaster Clean. Kelley's a foodie cook at home and an avid diner-out. Basil and tomatoes from the garden with farmers market mozzarella. Rich Dettmer There are many sides to rich Dettmer: digital philosopher, marketing professional and technologist. When he walks through the doors experts of the agency, rich directs all of his strategic experiences on developing advanced digital marketing solutions for our clients. Rich is focused on deploying technology and data to develop valuable dialogues between the agencys clients and their customers. Like any good marketer, rich identifies clients business goals to understand their messaging and target audiences.
Department of Homeland Security, m, fellowes and book Dow Corning, to name a few. His work has been honored numerous times by the American and International Business Awards (Stevies bma b2 and Tower Awards, ceba, davey, summit Creativity, ace and Tempo Awards. Before arriving at Slack, ron spent nearly a decade at consumer agencies, including a five-year stint. Walter Thompson, working on branding campaigns for hyatt Hotels, northern Trust Bank and the launch of several Kellogg cereal brands. This consumer sensibility, combined with Ron's love for strategy, is a major reason why our creative product is so people-friendly, while still driving measurable results. The next time you're in the agency, stop by this enthusiastic native chicagoans office for a chat, or to check out his antique camera collection. His door is always open. Kelley fead Kelley fead is a strategic storyteller, helping our clients stake out bold brand positions and leverage them in a compelling way to help drive business growth. A writer, strategist and creative director by background, kelley has helped global companies rename and reposition themselves, sharpen their brand focus, carve out new markets, and launch new products and services.
When she's not being curious on behalf of her london clients, her curiosities include Stuey (her personal trainer cat to elite athletes traveling, theater, pop culture and all things Amish. She's currently pitching her late-night talk show, "Gayle After Dark to the entry tbs network. Ron Klingensmith Ron is an intense guy. Whatever he's doing, whether its bird watching, biking or brainstorming, his focus is simply beyond compare. As Chief Creative officer for Slack and Company, ron oversees the Creative department, making sure the work is relevant, differentiating, and delivers on the agencys three guiding creative principles—clarity, humanity and integrity. In addition to providing creative leadership and direction across all client accounts, rons role is to push the agency to create new experiences that disrupt commoditized communications and influence audience behavior. Throughout Rons 22-year tenure at Slack and Company, he has produced award-winning work for clients such as NutraSweet, m, the.
Since childhood, gayle has been full of questions and wonder about people and places and possibilities. No wonder, then, that she turned that need to know and understand into a benefit for her clients. Whether working on a branding assignment, improving how we do business with clients or working with her agency team to develop a new offering, gayle can be counted on for questions that uncover insights and lead to better results. As Director of Client Service, gayle focuses on three key areas: setting and guiding agency processes and protocols; collaborating throughout the agency to improve processes and innovate for future enhancements; and consulting with clients to ensure the agency is satisfying expected deliverables and adding value. In addition, gayle also consults as needed on client brand and strategic imc assignments. Prior to joining us, gayle honed her strategic thinking and branding skills at agencies and companies including Zócalo Group, mobium Creative group, doner Advertising, Ernst young, temerlin McClain and Wyse Advertising. In those roles she led work for clients including Penton Publishing, kelly services, nortel Networks,. Penney, american Greetings, dupont, motorola, smuckers, john Morrell, trw, quaker State and Ernst young. Gayles branding work here at Slack and Company includes introducing new safety certification services from Underwriters Laboratories, positioning and introducing the fellowes line of 100 Jam Proof shredders, and repositioning the dow Corning and xiameter brands of the dow Corning Corporation.
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Since 2004, gary has been named every year to the Crains Chicago business list of "Whos Who in Chicago business.". In 23016, he was named by the Association of National Advertisers (ANA) as the inaugural inductee into its global "B2b hall of Fame.". Gary also is sales the managing director of Worldwide B2b partners, a resume network of 30 b2b agencies located in some 20 countries around the globe. He also recently founded b2b:chicago, a new b2b networking and professional development group for senior b2b marketers in the Chicago area. Gary has served as vice chairman and a member of the board of directors of the Economic Club of Chicago, and he has served on the boards of the joffrey ballet and the Chicago council for Science and Technology.
He has served for 15 years as a judge and board member of the Chicago Innovation Awards. And he served on the annual fund committee of the ravinia festival and on the Presidents Circle Steering Committee of the Chicago botanic Garden. Gary graduated with. In Economics from Dartmouth College, where he was editor-in-chief and chairman of the board of The dartmouth, the nations oldest student-owned college newspaper. Gayle novak what would it feel like to pet an elephant? Or better yet, how would it feel to get a lift on his trunk?
Slack and Company is a charter member of the worldwide partners B2b network—the world's largest network of independent agencies that either specialize in b-to-b marketing or offer it as an area of practice. No other resource can bring together more global b-to-b experience and expertise, for better insights across markets and more effective marketing as a result. Marketers are standing. Gary Slack, gary Slack is the founder chief experience officer of Slack and Company, one of the worlds first integrated b2b marketing communications agencies. Before founding Slack and Company in 1988, gary spent 11 years with the Omnicom Group, where he held senior management positions with Omnicom agencies Doremus company and Porter novelli.
He started his career in 1977 with Porter novelli in Washington,. Before joining Porter novelli, he was a newspaper reporter. Gary is active in many marketing and business organizations. From 2009-11, he served as national chairman of the business Marketing Association (BM) and from as a director. For seven consecutive years, from 2009-15, he organized bma"s annual global conference, then the largest b2b marketing event in the world. For seven consecutive years until the publication was subsumed into Ad Age in 2013, gary was named one of the "100 Most Influential B-to-b marketers" by Btob magazine.
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Lenovo designs and manufactures the smart devices that keep our world connected—from tablets and personal computers to the next generation data centers that power them. Lg electronics is a global leader in advanced digital display technologies for hospitality, healthcare and retail environments. Narrative science uses technology to generate data-driven human narratives that explain, amplify and illuminate significant events and outcomes. A subsidiary of Japans ntn essay corp., ntn manufactures bearings and constant-velocity joints used in an array of general industrial machinery and automotive applications. A fortune 500 company who manufactures paints, coatings, and specialty materials designed to protect and beautify the world. The society of Actuaries (SOA) is the largest professional organization dedicated to serving 22,000 actuarial members and the public in the United States, canada and worldwide. One of the worlds leading designers, manufacturers and distributors of clean air and ride performance products for the automotive, commercial truck and off-highway markets. TestEquity is a premium provider of top-of-the-line new and refurbished electronic testing and measurement equipment used by research laboratories and testing facilities all over the world. Want to be part of the picture?
and most successful lodging companies in the world with more than 6,300 hotels in more than 35 countries. One of North Americas largest trade shows, conexpo showcases the future of construction, construction equipment, materials and technologies. Crowe horwath is a global accounting, consulting and technology firm that brings decades of experience together with industry-leading digital analytics tools to create lasting value for their clients. A global leader of 53,000 problem solvers focused on delivering specialty chemical solutions to markets such as building and construction, electronics and personal care. For over 100 years, the duravant family of brands has manufactured the automation and engineered equipment used by top processing, packaging and material handling companies all over the world. Ge works on things that matter, finding solutions in building, powering, moving and curing the world. Thailand-based Indorama ventures is one of the world's leading petrochemicals producers supplying feedstock, pet, and polyester fibers to its global customers through its 74 manufacturing sites spanning four continents. Ingredion Incorporated is one of the worlds leading ingredient solutions providers, turning raw materials into a myriad of ingredients for the food, beverage and pharma industries as well as industrial sectors.
Our approach to solving complex business marketing challenges starts with a 100 media-and solution-neutral approach—made possible by our expertise across the entire range of marketing disciplines. Demand Generation, personalities with purpose, sort of like that kale/meatball thing we tried for lunch yesterday, or the band paul McCartney played in before wings, Slack and Company is truly more than the sum of its parts. But our "parts" are pretty interesting too. Get a glimpse of our leadership team below. Some of the brands were working with: Alliedpra is a full-service global destination management company who works with businesses to create local destination experiences for meetings, incentives and events. A leading global provider of pre-and post-harvest freshness-keeping technologies for extended shelf life, improved decay control, more efficient storage and safer produce. Bemis is global manufacturer of flexible and rigid packaging products for food, consumer product, literature healthcare and industrial applications.
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As one of the worlds first integrated marketing communications agencies, weve been combining big ideas with digital wizardry to shorten the distance for b-to-b marketers for more than 25 years. How we helped global customers access the expertise of Ingredion. See how our diary campaign for the society of Actuaries is educating the future's property-casualty actuaries with its cutting-edge curriculum. Learn how you can get there with our new infographic. Using outcomes to drive a moving storyline for ge transportation. Get fresh perspectives and practical advice on modern B2B marketing's most pressing challenges. More hardware from Chief Marketer to adorn our already crammed shelves. Featured work, services and capabilities, broad expertise, for well-focused strategies.